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The Judo Factory

Case Study


Background


The Judo Factory is a local favourite Judo centre. It has a close-knit community that are loyal to the dojo and invite their family and friends to join as well. The dojo is run by an experienced judo master renowned in the UK and beyond for his achievements in Judo competitions. The centre attracts families with sessions available to both adults and children.



The Problem


The judo centre was successful with existing members helping grow its membership through word of mouth. However, during the pandemic the centre had to shut its doors and struggled to survive. Word of mouth and referral marketing was not enough for the centre to grow and attract a consistent number of new members per week. The dojo needed scalable growth and wanted to attract individuals and their children to join the centre to trial their judo sessions and join afterwards. They never ran online marketing but had used some online listing service in the past.



The Solution


Our team understood the current challenges of The Judo World and came up with a strategy to go to new client acquisition fully online. After just one week from launch date, the campaigns generated many interested prospects that signed up to the offer and were eager to visit and start their judo sessions. A unique campaign idea allowed every prospect signed up to bring an additional guest or their children with them. This not only got many new people walking into the judo centre, but also doubled the number of people signing up for the same resources put into the marketing. The centre was quickly overwhelmed with the number of new individuals signing up and had to grow their operations to cope with the demand.


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