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ICAN Coaching Academy

Case Study


ICAN Coaching Academy is the next generation network of coaches and trainers. Their mission is to have an impact on a billion people around the world through developing and growing coaches globally through their platform. They have several programmes for achieving these goals including ScaleUp, JumpStart and private coaching.

The Problem

ICAN had a slow growth using traditional methods of marketing from word of mouth to networking and events. They needed a steady growth that would take them international in under 2 years and grow their impact by many fold each year.

The Solution

The team at BMM Digital worked closely together with ICAN executives to design a long term strategy for online marketing. The main focus was directed to growing awareness and members in the network through online marketing. We took care of their organic activity, online presence and social media advertising. ICAN started to grow their inbound marketing quickly and are looking to grow their coaching academy year on year.


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