App Marketing is simple yet delicate. You can pour time and money into ads that don't bring in new users, or try a new strategy that sounds great but doesn't actually produce results. 

 

Even if you get more users, if they don't stick around then your app isn't doing well. And without analytics and reporting, you can't even tell what's working and what's not.

​

You want to make your app as successful and profitable for you, so it’s important that the right strategies are used in marketing your app.